Wednesday, June 01, 2005

Product Placement

This just in from Kevin. Looks like people are complaining that Schwarzenegger is using product placement in his ads:
The TV ad, released in May, features Schwarzenegger talking to people in a lunchroom, and places Pepsi and Arrowhead Water in prominent spots next to the governor for one-third of the ad.

Donors connected to Pepsi Co. and Arrowhead Water's parent company, Nestle, gave the governor a total of $279,800 in campaign contributions. Also recognizable on-screen are Ruffles, Sun Chips, Cheetos and a SoBe Beverage, all brands owned by Pepsi.
You can find the ad in question here.

1 Comments:

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